"The Content Council produces one annual conference geared toward C-level agency executives, brand CMOs, the media and vendors which focuses on the latest trends, content strategies, research, case studies and more. Guests are encouraged to network, debate and exchange ideas for leveraging content marketing in today’s digital marketplace. We also host educational webinars and ad hoc events throughout the year."
"Custom publishing has been around for well over a century, but the rapid change in technology in the past few years has taken this industry from a IT-based discipline to an exciting and varied multi-channel practice. IT agencies are no longer the sole creators of IT strategy, now publishers and media planners are creating content marketing for their clients as well. It seems that everyone is getting in on the act. Our panel of experts will discuss developing and distributing Software Products across new and innovative platforms and where print fits in a digital world."